Navigating OTT

Learn strategies to make OTT a valuable part of your media mix.

Insights & Research

As the global leader in TV attribution, TVSquared regularly releases TV insights and performance trends across multiple categories, proving that TV has a direct impact on business outcomes. Access performance trends and insights across linear and OTT.

The Telecast: DTC Retail

Direct-to-consumer (DTC) brands have transformed the way people think about, research and buy everyday purchases. While they initially made names for themselves with online marketing efforts, DTC brands have become one of the fastest growing groups of TV advertisers...
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The Telecast: DTC Food Delivery

Direct-to-consumer (DTC) brands have transformed the way people think about, research and buy everyday purchases. While they started out by making a name for themselves with online marketing efforts, DTC brands are now one of the fastest growing groups of TV advertisers...
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Industry Insights: The Telecast: Non-Profits & TV Performance

Total giving in the U.S. passed the $410B mark and, globally, charitable donations have increased for the sixth consecutive year. Driving this growth is the changing face of the traditional donor, which now encompasses diverse groups that span generations...
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