5 Questions With … Zoe Richards, Research Consultant
18 December 2018 • tvsquared
Jayne Fairchild,
Marketing Manager

Our “5 Questions With …” blog series continues with Zoe Richards, TVSquared’s Research Consultant.

Zoe is responsible for the accurate collation, analysis and presentation of data to help TVSquared make informed business decisions as we expand operations globally.

What is your favorite part of working at TVSquared?

TVSquared is the friendliest organization I’ve ever worked in. The company has built a collaborative culture that focuses on producing meaningful work to promote the growth of both employees and the business as a whole.

Zoe Richards
Zoe Richards

Is there an aspect of your role you’re particularly excited about right now?

It’s been really interesting listening to feedback from our customers on how they use ADvantage. Especially when they pair it with our latest product release, ADeffect, which measures the longer-term impact of TV. Being involved in conversations where I can offer valuable insights on how we can continuously provide the best results for our clients’ TV campaigns is very rewarding.

What is your biggest achievement in your role here?

Despite having a different skill set than other employees, I’m proud to be a valued part of the TVSquared team. Working at TVSquared has brought together several of my strengths from throughout my career. That includes my time at Mediacom – such as analytical skills, creativity, flexibility and organization.

What’s your favorite TV ad campaign?

It was actually a TV ad that was never made. It was an idea pitched when I was in a previous role, but it wasn’t selected. Although, sometimes a campaign storyboard makes an idea sound better than its actual execution.

But, if it has to be a real ad, it would be the Barclaycard waterslide spot from 2008. The actor is commuting via an incredibly long waterslide, which is an idea that appeals to me immensely! TV advertisers can make use of music as well as visuals to connect with their audience and this example – “Let Your Love Flow” by the Bellamy Brothers – added to my enjoyment of the ad and its memorability.

After a busy day, how do you like to relax?

I love watching a good crime drama, as well as eating along with the “Great British Bake Off.” And I do enjoy watching the news live – although it’s usually on Channel 4 +1, once my son has gone to bed, so not technically live.