Measure TV How People Watch It

Measure TV How People Watch It


TVSquared is the global leader in cross-platform TV ad measurement.

Advertisers, agencies, publishers, broadcasters, MVPDs and DSPs leverage TVSquared for always-on insights to inform TV media strategies and drive business growth. The ADvantage platform measures reach and frequency, reach extension, outcomes and audiences across all screens.

One Industry-Wide Platform for TV Measurement

Global Coverage

National & Local Linear

Data-Driven Linear

Addressable TV



1 Million

TV campaigns


active weekly users





25 Billion

impressions monthly

150 Million

households globally

Unified Measurement

From reach and frequency to outcomes and audience, TVSquared accurately measures cross-platform TV campaigns at scale, driving performance and optimizations for all forms of video advertising — from linear to streaming.

Diversified Data

Backed by authenticated audiences, TVSquared’s privacy-safe and currency-grade data delivers precise TV measurement with ad occurrence and exposure data from smart TVs, set-top boxes and ad servers, along with first- and third-party sources.

Global Platform

TVSquared’s always-on measurement platform is global, independent and highly flexible, delivering enterprise-level capabilities and powering actionable, real-time insights, at scale, for advertisers and publishers across the TV ecosystem.

Clients & Partners

Clients & Partners


Learn how to shape your streaming strategy with Tubi and TVSquared:
Thursday, Jan. 21, at 2:00 p.m. EST

The podcast designed to bring you news, insights and real-world perspectives from leaders across the evolving cross-platform TV industry.